UIA is the first Ukrainian airline to sign a partnership agreement with a major international hotel group


September, 2008 – Rezidor Hotel Group, one of the largest and rapidly expanding hotel operators in the world, signed a partnership agreement with Panorama Club, frequent flyer program of Ukraine International Airlines.

This is a first time during over the 15 years of operation on the Ukrainian market that UIA concludes this type of contract. From now on Panorama Club members can earn extra 500 miles anytime they stay at one of 350 hotels and resorts of Radisson SAS and Regent networks located in Europe, the Middle East and Africa.

For each stay at Park Inn hotel network, UIA regular clients will be rewarded 250 bonus miles.

To mark the start of cooperation a special offer, valid from October 1 through December 31, 2008, grants triple miles (1500) for staying at Radisson SAS hotels in Ukraine. Rezidor Hotel Group already manages two hotels in Ukraine – Radisson SAS Hotel in Kyiv and Radisson SAS Resort in Alushta (the Crimean peninsula). Another hotel is scheduled for opening at BoryspilInternationalAirport in 2010. 

Sergey V. Fomenko, Vice President  Sales & Marketing, Ukraine International Airlines said: “One of UIA’s goals is to offer the best and most rewarding frequent flyer program for customers traveling in and out of Ukraine. We were the first airline to introduce a loyalty program in Ukraine and now we are proudly saying that we are the first to sign a partnership agreement with one of the world’s leading hotel operators – Rezidor Hotel Group. We are very happy that from now Panorama Club members will receive extra bonuses while staying at Rezidor hotels in Ukraine and all around the world.” 

“Cooperation with frequent flyer programs is an integral part of our business,” commented John Kennedy, Vice President for Marketing and Customer Relationship Management of Rezidor. “We are currently working with over 30 partners and are delighted to start cooperation with UIA’s Panorama Club. CIS countries and Russia are key emerging markets for Rezidor’s business development.”